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By 12BuyOnline.com

On the list of top ten things to do to increase ranking, internet traffic, and popularity in general–right between kwr articles and blogging–is the art of newsletter writing and administration.

Newsletters are convenient for your customers, clients, and/or potential repeat visitors; they are one of the best forms of condensed information dispersal and of advertising; and they are fairly easy to generate and automate…so your following has a weekly or monthly update, resource, and reminder (of you, your services, your products).

Since my forte is not newsletter writing, I will not posture with too involved a lesson on newsletter writing, but will pass on tips I have found in my online research and reading ventures, and will offer you some model sources.

Who better to model the best (award-winning) newsletter writing than writers who issue newsletters to fellow writers and readers? If you are not a writer, per se, but do wish to see the most readable, most accessible layouts, check out copies of the following (all of which are fr..ee..):

Absolute Write Newsletter – Produced by the dynamic and perky published author Jenna Glatzer and her team, this newsletter arrives in your email box every Wednesday with such regular features as advice articles, classes offered, affiliates, and resources for writers.

Writing World Newsletter – Produced by the professional Moira Allen, this newsletter appears in your ebox monthly, and offers such items as writing news, a q & a section, feature articles, writer site listings/links, writing contests (with no entry fees), feature articles, and The Author’s Bookshelf.

Writers Weekly Newsletter – Produced by the vigilant protector of writers worldwide Angela Hoy (also owner of BookLocker.com), this newsletter contains weekly features such as advice and features from the editor, letters to the editor, feature articles, calls for interview subjects (posted by writers).

Ask the Expert, paying markets and jobs listings (current), and an absolutely imperative section called Whispers and Warnings, wherein readers (as writers) can stay informed of the scammers and deadbeats who don’t pay, are extremely late in paying, or refuse to acknowledge promise of/payment.

The three administrators/writers offering the above newsletters also have archives on their websites which provide tips for all kinds of writing, newsletter writing included. But I will offer a bulleted version of some of the elements a newsletter might include. Formatting and content will be up to you to figure out, of course:

–Include topical material–that which your target audience is interested in and cares about.

–Add relevant links–including a blurb that briefly describes what the linked site entails

–Advice/Q & A sections–again, relevant and helpful

–Products/Services Ads/Reviews

–Trivia/Jokes/Cartoons–although the latter is less common a trend

Whichever you decide, whichever approach you wish to use (personal, business, etc.), you may wish to get specific guidelines, learn of the newsletter-writing software, understand which text to use, and read up on RSS and opt-in strategies, etc., or you may choose to hire a writer!

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By Christmasidea.blogspot.com

Thank you cards are appropriate for a large number of occasions, from reciving a birthday or Christmas gift to thanking someone for a dinner or concert invitation. An actual, physical thank you card will mean a lot more to your hosts or your gift-givers than a phone call or email will, even if you don’t say a whole lot on the card. The card itself doesn’t have to be very fancy either; most gift or holiday-card stores sell packs of thank you cards that are quite nice.

You don’t necessarialy have to go to a specialty stationary store or printmaker to get your thank you cards, though these establishments, without a doubt, make the highest quality cards around. If you do go the custom route your options are almost limitless; embossing, ribbons, wax seals, personalization, or specialty papers and envelopes are all popular options.

Thank you cards are especially helpful if you’ve been given a gift or invited to an event by someone you don’t know particularly well, since your card will imbed yourself in their memory. Being remembered is particularly nice if you’re sending the thank you card to a superior or a business investor, since it’s always good to be remembered by these sorts of people in the future.

Before our current era of email and telephones, the humble letter was the only way to communicate over long distances. We now give the letter a certain amount of romanticism since it represents a bygone era.

However, in the past few years we’ve seen a slight renaissance in letter writing; stationary stores and specialty papermakers have reported that they’ve seen more people interested in designer papers and wax seals than they’ve seen in years. It’s tough to completely revive letter writing though, since after all, writing an email or dialing up someone on the phone takes a lot less time than it takes to sit down and write a letter.

Though there’s a good chance you won’t turn off your computer and start writing letters to everyone you know instead of jotting them an email, there is one artifact of the times of letter writing that should find its way back into everyone’s life: the simple thank you card.

When writing the thank you card, remember to be both cordial and specific. Be sure to let your reader know why exactly you enjoyed the gift or invitation or what, exactly, you’re thankful for.

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By Christmasidea.blogspot.com

I’ve never given much thought to Christmas tree storage before last year. I have alternated over the years between real and artificial trees. My first husband was allergic to real trees, so we always had artificial.

My first Christmas on my own, I bought an extremely inexpensive Christmas tree to decorate. I had a lot of fun putting icicles all over the tree and making it be exactly what I wanted it to be. That year Christmas tree storage consisted of putting it back into its box.

My father decided that he wanted a pre-lit artificial tree and gave me and my husband the one he had been using previously. This was a good quality artificial, one that would have been far out of my price range had it been new. We used that tree every year following until our divorce. He kept the tree and used the gigantic box it came in as Christmas tree storage.

I did not have a need for Christmas tree storage for the next several years. I used real trees for decorating and did not save the tree until the next year. I liked the smell of the real trees and thought that I would always use them. My second husband and I would get the largest tree that would fit in our home and decorate it together.

My third husband doesn’t really get into the Christmas spirit at all. He refuses to decorate and I think that if I tried to discuss my Christmas tree storage needs with him, he would laugh. I’m also pretty sure he would say no to the purchase. This would be categorized as silly and unneeded.

I think that I could use a better plan for Christmas tree storage. Last year, when I opened the box that my tree was stored in, there were cobwebs inside. I never found a spider, but it made me realize that there had to be a better way.

I’ve never noticed artificial Christmas tree storage bags before. I guess that I was never looking. I have found them priced as low as nine dollars for the size tree that I use now. I think I may just buy one and just start using it. They look perfect for protecting my artificial tree from bugs and dust.

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By 12BuyOnline.com

As an online small business owner, you’re always looking for new ways to promote your business. Here’s a terrific way to popularize your site, increase your customer base and sales and profit from advertising promotions all in one shot. How? Get into the newsletter writing game and publish your own electronic newsletter.

If you can write a letter, you can write a newsletter. After all, you know your product better than anyone. Even if writing isn’t your thing, you probably have a staffer who would enjoy newsletter writing. You might offer an internship to a journalism student at your local college.

Some keys to newsletter writing success:
Establish a schedule of publication and stick to it. Once a month is sufficient for most small businesses.

Provide useful content in each issue:
Let’s say you’re a bookseller. Your content might focus on book reviews, local travel or history (read local niche), markets, ways to use journals, or how to use Bowkers Books in Print. Any of these topics could be a feature article, which is really all you need in one issue.

In addition to creating your own content, you can use free content too. Free content can be obtained from article directories. Be choosy: some of the content may not be up to snuff.

How article directories work: subject experts and business owners submit articles to the article directory for free in exchange for their byline being included. It’s free publicity for the author’s website and helps drive traffic to their site.

Now that you have content, you can make a template of your newsletter and publish each issue in that format. For example, as a bookseller, your template might look like this:

Today’s Literary Quote (perhaps thoughtful quotes from famous authors)

Word of the Day (educate your readers)

Feature Book Review

Feature Article

Subscribe and Unsubscribe information

There are many excellent tutorials and templates available for free online. These provide detailed information on newsletter writing conventions, such as the 65-character line limit, and the pros and cons of a text versus HTML publication.

Here are some advantages to newsletter writing for your business:
You’ll have regular contact with your customers. You’ll remind them of you and your business without a hard sell approach. They’ll receive entertaining and useful information that they can relate to your products or services. Publish seasonal and holiday issues as a gift to your subscribers or a boost to your business.

Once you build your subscriber list, you can solicit other newsletters for exchange advertising. The larger your subscriber list, the more attractive your newsletter becomes for paying advertisers. You may also negotiate commissions on sales on their sites for click-throughs from your newsletter.

Your subscribers can forward your newsletter to friends who may become subscribers. Include a statement up front, inviting your readers to pass your newsletter on, but only in it’s entirety. This ensures all recipients get your subscription information.

Newsletter writing can be profitable. So get going, and have fun!

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