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By 12BuyOnline.com

On the list of top ten things to do to increase ranking, internet traffic, and popularity in general–right between kwr articles and blogging–is the art of newsletter writing and administration.

Newsletters are convenient for your customers, clients, and/or potential repeat visitors; they are one of the best forms of condensed information dispersal and of advertising; and they are fairly easy to generate and automate…so your following has a weekly or monthly update, resource, and reminder (of you, your services, your products).

Since my forte is not newsletter writing, I will not posture with too involved a lesson on newsletter writing, but will pass on tips I have found in my online research and reading ventures, and will offer you some model sources.

Who better to model the best (award-winning) newsletter writing than writers who issue newsletters to fellow writers and readers? If you are not a writer, per se, but do wish to see the most readable, most accessible layouts, check out copies of the following (all of which are fr..ee..):

Absolute Write Newsletter – Produced by the dynamic and perky published author Jenna Glatzer and her team, this newsletter arrives in your email box every Wednesday with such regular features as advice articles, classes offered, affiliates, and resources for writers.

Writing World Newsletter – Produced by the professional Moira Allen, this newsletter appears in your ebox monthly, and offers such items as writing news, a q & a section, feature articles, writer site listings/links, writing contests (with no entry fees), feature articles, and The Author’s Bookshelf.

Writers Weekly Newsletter – Produced by the vigilant protector of writers worldwide Angela Hoy (also owner of BookLocker.com), this newsletter contains weekly features such as advice and features from the editor, letters to the editor, feature articles, calls for interview subjects (posted by writers).

Ask the Expert, paying markets and jobs listings (current), and an absolutely imperative section called Whispers and Warnings, wherein readers (as writers) can stay informed of the scammers and deadbeats who don’t pay, are extremely late in paying, or refuse to acknowledge promise of/payment.

The three administrators/writers offering the above newsletters also have archives on their websites which provide tips for all kinds of writing, newsletter writing included. But I will offer a bulleted version of some of the elements a newsletter might include. Formatting and content will be up to you to figure out, of course:

–Include topical material–that which your target audience is interested in and cares about.

–Add relevant links–including a blurb that briefly describes what the linked site entails

–Advice/Q & A sections–again, relevant and helpful

–Products/Services Ads/Reviews

–Trivia/Jokes/Cartoons–although the latter is less common a trend

Whichever you decide, whichever approach you wish to use (personal, business, etc.), you may wish to get specific guidelines, learn of the newsletter-writing software, understand which text to use, and read up on RSS and opt-in strategies, etc., or you may choose to hire a writer!

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By Christmasidea.blogspot.com

Thank you cards are appropriate for a large number of occasions, from reciving a birthday or Christmas gift to thanking someone for a dinner or concert invitation. An actual, physical thank you card will mean a lot more to your hosts or your gift-givers than a phone call or email will, even if you don’t say a whole lot on the card. The card itself doesn’t have to be very fancy either; most gift or holiday-card stores sell packs of thank you cards that are quite nice.

You don’t necessarialy have to go to a specialty stationary store or printmaker to get your thank you cards, though these establishments, without a doubt, make the highest quality cards around. If you do go the custom route your options are almost limitless; embossing, ribbons, wax seals, personalization, or specialty papers and envelopes are all popular options.

Thank you cards are especially helpful if you’ve been given a gift or invited to an event by someone you don’t know particularly well, since your card will imbed yourself in their memory. Being remembered is particularly nice if you’re sending the thank you card to a superior or a business investor, since it’s always good to be remembered by these sorts of people in the future.

Before our current era of email and telephones, the humble letter was the only way to communicate over long distances. We now give the letter a certain amount of romanticism since it represents a bygone era.

However, in the past few years we’ve seen a slight renaissance in letter writing; stationary stores and specialty papermakers have reported that they’ve seen more people interested in designer papers and wax seals than they’ve seen in years. It’s tough to completely revive letter writing though, since after all, writing an email or dialing up someone on the phone takes a lot less time than it takes to sit down and write a letter.

Though there’s a good chance you won’t turn off your computer and start writing letters to everyone you know instead of jotting them an email, there is one artifact of the times of letter writing that should find its way back into everyone’s life: the simple thank you card.

When writing the thank you card, remember to be both cordial and specific. Be sure to let your reader know why exactly you enjoyed the gift or invitation or what, exactly, you’re thankful for.

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By Christmasidea.blogspot.com

It was the fourth most searched for item on the Internet. It was the number one sell-out item on EBay (where it was selling and being auctioned off for prices as high as $5,000 for the new $400 console, says WebPro News’ technology and business writer Jason L. Miller). It is fought over, dreamed of, and hurt for its possession. It is the Xbox 360.

The Xbox 360 was second to none this year except last year at this time (Christmastime), when it didn’t hit the markets in time for shoppers, and forfeited its number-one status to the ever-popular Sony PlayStation, reports Miller.

But as with the $150 dollar sneakers a few years ago, the Xbox 360 may be too popular (or our culture too covetous):

In Stafford, Virginia, November saw an Electronics Boutique getting robbed at gunpoint not for cash or any of the other valuable technology and gameware, but for two Xbox 360s.

In one unidentified city where lines of desperate shoppers waited to purchase the next delivery of Xboxes, one dweeb who had already purchased his held it out the window of the car he and friends were driving from the store in. The show-off dropped the box and an agile-footed teen swooped in, scooped up the 360 and ran off with his now brand new toy.

Outside of one Walmart, reports blogger soccerbob, three friends of the writer were held up by two armed man, who, he says, “only wanted the Xbox.”

And in North Dakota, as Jason Miller also reports, a seventeen-year-old who had been lucky enough to purchase one of the first Xbox 360s fresh off the newly-stocked shelves was punched in the face and robbed of his new gaming platform by two “assailants”.

It is now New Year’s Eve in the US, and the emailed promotion to “Get what you REALLY wanted” [for Xmas] speaks to the continued popularity of the Xbox 360: the first auction feature has a bid of $700, with a “BUY IT NOW” price of $800. The second photo offers the same at the high bid at $575…and the photo shows a warehouse stack of em. And the third listing has the Xbox 360 going for $1,300.

Are these the stolen Xboxes now being pawned off for 1 and ½, 2, and 3times the store price? Are these the ones we gullible line-standers waited hours for, only to be turned away empty-handed, as he first ten people in line got the first fifty (to sell on EBay…NOT to give as gifts)?

Are we back to the materialism and greed of pre-9-1-1? Have we misplaced our values again, passed them off onto unknowing children who just want to engage in the ADD activity that is gaming?

Or are we merely very, very fortunate to live in a culture where good art (in good games with good graphics), cutting edge technology as entertainment, and Christmas are limitless sources of pleasure and reward for being good all year, working hard, studying hard, and taking out he trash when Mommy asks the first time?

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By 12BuyOnline.com

If, as the advertisement claims, advertising is the second oldest profession in the world, the writer claims that like the first, the practitioners are known for their performance! Which is why all business nowadays, whether they are small or big, use advertising agencies to promote and sell their products.

And while most of us may not know about advertising agencies themselves unless we happen to work in the field, all of us are hooked on to their work in newspapers, magazines, the television and even the web.

I’ve had the good fortune of working in several ad agencies. I first joined an advertising agency as a copywriter – or a person who actually writes the advertisements you see and read. While my first advertising agency was a relatively unknown, small firm, I slow moved on to bigger and better agencies.

I remained a copywriter for a while, before I got into other professions. But my days with the advertising agencies that shape the public conscience continue to hold pride of place in my heart!

But what is it that advertising agencies really do? For one thing, they help the client spread the word about his product or service. Right from the breakfast cereal you eat in the morning to the dish washing liquid you use, to the clothes you buy and even the car you drive are all products of advertising.

It is the advertising that made you pick a Mazda say over a Toyota. Or a GAP T-shirt over any other brand. Or even fill your gas at a Shell Gas station over a Chevron gas station. Advertising is not only a way for the companies behind the products to sell you stuff, it is also a service that helps you choose what is best for you, or what defines your lifestyle.

And as a business, it is a multi billion dollar business! With buyers, sellers and other players in all countries all over the globe. Nearly all the big players among advertising agencies are a part of a global conglomeration of advertising agencies.

If you check out the association of accredited advertising agencies of America online, you will find that the names behind household brands are all advertising agencies that belong to the big five. The WPP Group is probably the most well known advertising agency.

It would not be right to call it a single advertising agencies, for like other businesses, there are umber of little advertising agencies that come together under the umbrella brand of a bigger advertising agency.

But several big businesses, due to the volume of money they spend of advertising services, have their own advertising agencies. The Unilever group is probably the best example. As a multi national corporation with a presence in most countries of the world, the Unilever group spends billions annually on advertising. Which is why they have a number of advertising agencies that they own and operate by themselves.

But these advertising agencies are not at all different from the scores of other independent ones. For in the end, an advertising agency does the same job of communicating to you and me about the benefits of using one particular product or service over another!

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