By 12BuyOnline.com Product Reviews

Viruses, especially of the computer kind, are proliferating faster than their organic counterparts. These malicious programs, which probably started life as an innocent bit of code written by a programmer with a sense of humor, have evolved into rather frightening tools capable of making the most advanced IT infrastructure grind to a halt.

This is why newer and newer antivirus programs are being written and introduced into the market all the time. But in keeping with the very nature of viruses, they are of little help in stopping all known, and as yet mutated versions.

This is where antivirus trial packages enter the marketplace. When a leading manufacturer of an antivirus program plans on introducing a new antivirus program into the market, the usual way to go about it is to offer an antivirus trial for customers.

This antivirus trial not only enables the customers to evaluate the program, but the more advanced customers can actually test the antivirus trial against several kinds of known and unknown viruses that inhabit cyberspace and in some cases, may even be able to suggest certain tweaks and changes to the antivirus trial which will make it better.

This is just one of the functions of an antivirus trial. Another purpose it serves is to enable existing manufacturers of antivirus packages lose a share of their market. The conventional manufacturers like McAfee or Norton already have a big chunk of the marketplace tied up.

But the inherent flaw in their antivirus trials is that they are customized to cater to the broadest base of the market. But some of the more highly specialized industries need custom built antivirus programs that address their specific needs.

This is where the first release is often an antivirus trial geared to give exclusive customers a taste of the capabilities before building the entire package. Think of these sort of antivirus trial programs as random samples or evaluation versions that help customers isolate and demand development in those specific fields that actually impact their business.

In the days gone by the phrase antivirus probably signified some new drug or hope for the human race. But of late, each time you mention the phrase antivirus, you will only catch the attention of computer geeks. But enhance the phrase by mentioning antivirus trial, and you will catch the attention of not only the computer fanatics, but the entire humanity as well!

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By 12BuyOnline.com Product Reviews

There is but one night of the year when all bets are off. It’s commonly known as Halloween. Are you prepared for a frightening evening of witches, ghouls, demons and ghosts? What am I babbling about? Of course you are. Regardless of the infinite tales you’ve heard about “All Hallows Eve,” we all know that it’s a wonderful night of trickery, sweets, and just plain old fun.

In fact, many of us anticipate its arrival like no other. There’s just something about a day when looking normal is out of the question. All I know is that on that spooky night when the little ones come a knocking, I like to be prepared with a plethora of candy, treats and Halloween baskets to please any tiny monster or ghoul.

Have you ever taken the time to create Halloween baskets? We love doing this sort of thing at my house. There’s just something about getting into the holiday spirit. I believe that more people should try and do so. It really does make the occasion much more fun.

A few years back my wife and I decided to do something a little more unique and creative on Halloween. This was the beginning of Halloween baskets for us. Now, just so you don’t get the wrong idea, they’re not anything fancy. In fact, their just inexpensive little Halloween baskets stuffed with candy. This way you give each and every trick-or-treater a variety of sweets. Trust me; the little ones love it.

You surely remember what it was like back in the day when you went trick-or-treating. You’d get all fixed up in that perfect costume and head out with candy on the brain. From door to door you were always hoping for the absolute best treats around. I’m talking about the fancy Halloween baskets or the whole candy bars. Not the “fun size” either. I’m talking about the big ones.

We all loved getting those. So are you ready to create some fun and exciting Halloween baskets this year? You know that special day will be rolling around soon. Whatever you do, don’t be that ridiculous neighbor who passes out fruit or raisins.

Is it that time of year again? Be careful! You don’t want to take that wrong turn on that dark, deserted street. God knows what’s down there. After all, this is the Halloween night when the monsters and spirits have the ability to frolic about just like us. You’ve heard the stories, right?

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By 12BuyOnline.com

On the list of top ten things to do to increase ranking, internet traffic, and popularity in general–right between kwr articles and blogging–is the art of newsletter writing and administration.

Newsletters are convenient for your customers, clients, and/or potential repeat visitors; they are one of the best forms of condensed information dispersal and of advertising; and they are fairly easy to generate and automate…so your following has a weekly or monthly update, resource, and reminder (of you, your services, your products).

Since my forte is not newsletter writing, I will not posture with too involved a lesson on newsletter writing, but will pass on tips I have found in my online research and reading ventures, and will offer you some model sources.

Who better to model the best (award-winning) newsletter writing than writers who issue newsletters to fellow writers and readers? If you are not a writer, per se, but do wish to see the most readable, most accessible layouts, check out copies of the following (all of which are fr..ee..):

Absolute Write Newsletter – Produced by the dynamic and perky published author Jenna Glatzer and her team, this newsletter arrives in your email box every Wednesday with such regular features as advice articles, classes offered, affiliates, and resources for writers.

Writing World Newsletter – Produced by the professional Moira Allen, this newsletter appears in your ebox monthly, and offers such items as writing news, a q & a section, feature articles, writer site listings/links, writing contests (with no entry fees), feature articles, and The Author’s Bookshelf.

Writers Weekly Newsletter – Produced by the vigilant protector of writers worldwide Angela Hoy (also owner of BookLocker.com), this newsletter contains weekly features such as advice and features from the editor, letters to the editor, feature articles, calls for interview subjects (posted by writers).

Ask the Expert, paying markets and jobs listings (current), and an absolutely imperative section called Whispers and Warnings, wherein readers (as writers) can stay informed of the scammers and deadbeats who don’t pay, are extremely late in paying, or refuse to acknowledge promise of/payment.

The three administrators/writers offering the above newsletters also have archives on their websites which provide tips for all kinds of writing, newsletter writing included. But I will offer a bulleted version of some of the elements a newsletter might include. Formatting and content will be up to you to figure out, of course:

–Include topical material–that which your target audience is interested in and cares about.

–Add relevant links–including a blurb that briefly describes what the linked site entails

–Advice/Q & A sections–again, relevant and helpful

–Products/Services Ads/Reviews

–Trivia/Jokes/Cartoons–although the latter is less common a trend

Whichever you decide, whichever approach you wish to use (personal, business, etc.), you may wish to get specific guidelines, learn of the newsletter-writing software, understand which text to use, and read up on RSS and opt-in strategies, etc., or you may choose to hire a writer!

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By 12BuyOnline.com

The popularity of online shopping has really soared in the last few years. The web presence of well-known retailers, improved security in the ordering process, and the sheer convenience of it all has struck a chord with consumers worldwide. At the forefront of the online retailing movement, of course, is Amazon.com.

By now, the Amazon.com story is familiar to most people. The company was founded back in 1995 by Jeff Bezos, a graduate of Princeton University who started out as a financial analyst before pursuing his entrepreneurial aspirations. He recognized the e-commerce potential of the Internet, which had not yet broken into the public consciousness like it has today.

Bezos decided to start out by selling books, and he literally ran Amazon.com from his garage until he received enough capital from investors to expand accordingly. Surprisingly, the website was a hit right off the bat with Internet-savvy consumers.

In its first month of operation, Amazon.com was averaging five-figure sales and could count customers in all fifty states as well as several foreign countries.

But Bezos was not content to stop there. He had big dreams for Amazon.com, and wanted it to become the first website that online consumers go to for whatever their shopping needs. So Bezos continually added other products besides books to the Amazon.com lineup.

These days, shoppers can buy CDs, DVDs, gourmet food, jewelry, computers, furniture, and just about everything else at Amazon.com. Bezos took his company public in 1997, and became a billionaire soon after.

The company, now in its tenth year of operation, has shown no signs of slowing down and remains one of the most popular websites on the Internet. I do quite a bit of shopping online, so I can certainly understand why Amazon.com is so appealing to consumers.

First of all, you really can find almost any kind of product on that site. The selection is just amazing, and I find that it’s much more convenient for me to do my shopping from a single site than to have to track orders from several different ones.

For example, if I want to purchase a sweater, a bag of cat food, a DVD, and a bread machine, I would ordinarily have to order from several different stores. That would mean filling out four different order forms, paying for shipping four separate times, and tracking four different packages to make sure that I actually receive my orders.

That’s not very convenient at all! But with Amazon.com, I can order all four items from the same site and do all of those other things just once. A second reason that I like Amazon.com is that their prices are very competitive compared to other online retailers. The regular prices of all merchandise on the site is discounted to begin with, and they almost always have some kind of special sale or promotion going on.

I’ve never paid full price when buying something from Amazon.com, which is definitely a good thing. A third reason that I like Amazon.com is that they have product reviews from consumers right on the order page. Before I spend my hard-earned money on something, I can read reviews from other regular people to see how the products worked for them.

I have to admit that I’ve changed my mind about several purchases on the strength of the reviews I read on Amazon.com. Overall, I can honestly say that I’ve never had a problem with an Amazon.com order in the five years that I’ve been shopping there. If you’re looking for a comprehensive online retailer for your shopping needs, then I recommend checking them out.

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By 12BuyOnline.com

As an online small business owner, you’re always looking for new ways to promote your business. Here’s a terrific way to popularize your site, increase your customer base and sales and profit from advertising promotions all in one shot. How? Get into the newsletter writing game and publish your own electronic newsletter.

If you can write a letter, you can write a newsletter. After all, you know your product better than anyone. Even if writing isn’t your thing, you probably have a staffer who would enjoy newsletter writing. You might offer an internship to a journalism student at your local college.

Some keys to newsletter writing success:
Establish a schedule of publication and stick to it. Once a month is sufficient for most small businesses.

Provide useful content in each issue:
Let’s say you’re a bookseller. Your content might focus on book reviews, local travel or history (read local niche), markets, ways to use journals, or how to use Bowkers Books in Print. Any of these topics could be a feature article, which is really all you need in one issue.

In addition to creating your own content, you can use free content too. Free content can be obtained from article directories. Be choosy: some of the content may not be up to snuff.

How article directories work: subject experts and business owners submit articles to the article directory for free in exchange for their byline being included. It’s free publicity for the author’s website and helps drive traffic to their site.

Now that you have content, you can make a template of your newsletter and publish each issue in that format. For example, as a bookseller, your template might look like this:

Today’s Literary Quote (perhaps thoughtful quotes from famous authors)

Word of the Day (educate your readers)

Feature Book Review

Feature Article

Subscribe and Unsubscribe information

There are many excellent tutorials and templates available for free online. These provide detailed information on newsletter writing conventions, such as the 65-character line limit, and the pros and cons of a text versus HTML publication.

Here are some advantages to newsletter writing for your business:
You’ll have regular contact with your customers. You’ll remind them of you and your business without a hard sell approach. They’ll receive entertaining and useful information that they can relate to your products or services. Publish seasonal and holiday issues as a gift to your subscribers or a boost to your business.

Once you build your subscriber list, you can solicit other newsletters for exchange advertising. The larger your subscriber list, the more attractive your newsletter becomes for paying advertisers. You may also negotiate commissions on sales on their sites for click-throughs from your newsletter.

Your subscribers can forward your newsletter to friends who may become subscribers. Include a statement up front, inviting your readers to pass your newsletter on, but only in it’s entirety. This ensures all recipients get your subscription information.

Newsletter writing can be profitable. So get going, and have fun!

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